It's About the Conversions, Stupid

by Mark Daoust

Many people mistakenly focus the bulk of their marketing efforts on simply getting more traffic to their websites – and it is this single-minded focus that often holds them back from maximizing the value of their websites and ad campaigns. The fact is, your website is probably vastly underperforming right now.

And you are probably not doing anything about it, are you?

Pages in this Article

1. Its About the Conversions, Stupid

2. Getting Setup with an Analytics Program

3. Setting Up Your Goals

4. Analyzing Your Data

5. Using Your Data to Improve Conversions

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Optimizing Adsense

by Mark Daoust

There is serious money to be made with Adsense. Often times affiliates brush off Adsense as thing to put on their websites when they aren't doing antyhing else to make money from their site.

While there is nothing wrong with using Adsense as filler ads, a lot of these people end up discounting Adsense as something other than a real money maker for their websites. But to ignore Adsense as a legitimate source of significant income is ridiculous.

There are plenty of examples of website owners who are seeing clickthrough rates in excess of 10% and earnings per click in excess of $0.50 or even higher. If you combine these metrics with even a moderate amount of traffic, you could quickly realize a significant amount of income.

This article will look at some more advanced optimization techniques, what to do if you are accused of click fraud, and why I personally never want to have a clickthrough rate above 10%.

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Mark Daoust is the owner and founder of Affiliate KB. If you have not done so already, check out the web's most unique affiliate program .