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It's About the Conversions, Stupid

by Mark Daoust

Many people mistakenly focus the bulk of their marketing efforts on simply getting more traffic to their websites – and it is this single-minded focus that often holds them back from maximizing the value of their websites and ad campaigns. The fact is, your website is probably vastly underperforming right now.

And you are probably not doing anything about it, are you?

Pages in this Article

1. Its About the Conversions, Stupid

2. Getting Setup with an Analytics Program

3. Setting Up Your Goals

4. Analyzing Your Data

5. Using Your Data to Improve Conversions

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